A journalism major turned marketer, Elyse earned her early experience at content and digital marketing agencies in Chicago (where scrappiness, determination and endless curiosity always win out). Eventually, she made the move to the talent acquisition technology and has been leading content and social strategy, as well as customer and partner marketing, at SmashFly for the past three years. As Director of Marketing, she is constantly talking to practitioners and investigating the landscape of the industry to educate internal and external teams on marketing strategies and technologies for recruiting and to guide and evolve SmashFly’s vision and voice in the market.