A purpose is a deliberate choice to pursue a future-directed intention that is personally meaningful. Living with purpose not only ignites an internal drive to create energy and joy, it also increases engagement and commitment at work.

Organizations with a higher purpose outperform. Employees can, too.

Vitamix President & CEO Dr. Jodi Berg has grown a thriving company from the inside out through an intense focus on purpose, both at an organizational and an individual level. Vitamix is driven by a higher aspiration—to liberate and nourish the zest for life—but it also nurtures a culture that enables employees to discover and unlock their own unique potential.

The results of this type of growth mindset speak for themselves: Under Berg’s leadership, Vitamix experienced several years of double-digit percentage growth, and its products now are found in approximately 130 countries around the world. Employee engagement is over double the national average, and the company is thriving.

Find out how to embrace a growth mindset, effect positive change and provide a clear roadmap for success at your organization by driving employees to a higher purpose—the company’s and their own.

You will learn:

- Strategies to create a growth mindset with a focus on purpose

- Tools to align purpose and business objectives throughout the organization

- Strategies to energize and activate the front-line workforce army