Managing Employee Brand Experiences Throughout the Talent Lifecycle

Your job doesn’t end with recruiting; the real job starts when they join the organization. Who’s going to take care of your new hires? In this HCI Keynote highlight, Estela Vazquez Perez of RBC discusses who in your organization should hold the responsibility for delivering on the promises made by your employment branding.

• Remember that a hip and flashy culture can fall short if internal stakeholders are not invited to make a difference in the employee experience.
• Listen to your internal stakeholders; the experience you give your employees is the experience they’re going to give to your clients.
• Deliver on the promises you made to your potential applicants; during onboarding, HR plays a critical role in integrating expectation with reality.

This clip is excerpted from a full-length HCI keynote; see full version here.