Why “Sales Rep Engagement” is Important & How HR Can Help to Improve It

The phrase “employee engagement” has captured the attention of business executives for some time now. Engaged employees are of more value to the companies that employ them, but as companies contemplate how and where they can begin increasing employee engagement levels, they should be paying special attention to the people who sell for them. Like employee engagement, “sales rep engagement” is of equal importance—perhaps more so for any business that wants to have a significant competitive advantage.

It is not uncommon for HR and sales to work closely together to create compensation plans that promote the right behaviors and lead to revenue growth. While all of those contributions are critical in relation to variable pay schemes, HR should also be using that insight, knowledge and tool kit to create and strengthen sales rep engagement programs.

This webcast is designed to examine:

• Why focusing on sales rep engagement is so critical
• Why HR needs to own the sales rep engagement discussion
• The types of planning and execution tools you can bring to the table
• How the science of behavioral economics can positively influence the way you set goals and reinforce outcomes
• The importance of having configurable technology in making sales rep engagement a reality