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Generation Z: Understanding The Next Generation of Worker

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Gen Z represents 23 million Americans born between 1994 and 2010. Having grown up post 9/11, in the wake of the great recession, Gen Z is an emerging group that your entire company needs to understand, from HR to marketing. This digitally native generation has never known a world without the internet. In another year, they will start to seize entry-level positions at companies worldwide and have different behaviors, needs and work styles than older generations. Dan Schawbel has spent the past year learning about Gen Z through a global research study which spanned across the world, from America to China to South Africa. The first of its kind, the study sought to understand the implications of this generation from both a workplace and consumer perspective. Schawbel found that while Gen Y is more optimistic, Gen Z is realistic and has a strong sense of career management, philanthropy and entrepreneurship. This self-sufficient and tech savvy generation also pose new threats and opportunities for managers, marketers and HR professionals.

Figure out how they are different than Gen Y’s, Gen X’s and boomers and how to best connect with them.
Learn about their workplace preferences, values and career goals.
Hear different case studies of companies that are already successfully connecting to Gen Z.