Creating Job Descriptions that Increase Candidate Pipeline

Writing a winning job description isn’t rocket science, but there are key things to keep in mind for maximum effectiveness. After all, your goal is to attract high-quality job seekers and avoid those who need not apply. For a quick overview of best practices, join Glassdoor's Director of Client Services as she walks you through crafting compelling job descriptions—everything from basics to include and how to apply to mirroring your company’s distinct personality, style and tone.

Key Takeaways: 

• How to optimize job titles and job descriptions to be search engine friendly
• How to effectively promote your company’s employer brand and why you’re the best choice for candidates
• Using templates to standardize essential company information, benefits and job requirements
• Why you should always avoid using flowery job titles like “Coding Superstar” or “Marketing Guru”