Recruitment Marketing Basics and Top Success Principles

Webcast Highlights:

• Forget the gotchas, get the basics: Recruitment Marketing is valuable, but where to start?
• Build a steady candidate pipeline: Lean on proven tactics of seasoned talent acquisition marketers for a proactive strategy
• Discover ways to test and measure: Focus on the biggest impact of converting candidates to employees
• Identify the right tools: Channel efficacy helps increase your conversion rate of quality talent

Talent Acquisition as we’ve known it has quickly evolved into a strategic tool for successful organizations, a branding and marketing arm, as well as an analytics-based juggernaut. As such, talent acquisition professionals are required to not only ensure their talent funnel is full, but also to rely on an expanded skillset to know which of the many levers to pull at any given time to generate a steady stream of talent that supports business goals.

The ability to market, attract, and measure efficacy at critical steps of the talent acquisition process is necessary. Mastering these skills is a feat that is no stranger to Marketing professionals. Leaning on the parallels drawn from a marketer’s ability to build a quality demand funnel, and our guests’ deep expertise in Talent Acquisition, we’ll explore the tools, processes, and strategies you can apply today to help create a solid and consistent flow of qualified talent.