Just like a fine wine or a classic song, business theories and strategies get better over time. More research is done about them, better empirical data is gathered, and these strategies and theories are fine tuned for better performance. Miles and Snow’s Topology is one of those business theories. By synthesizing many of the issues that organizations face, Miles and Snow were able to categorize and compartmentalize four types of organizational strategies; prospector, defender, analyzer and reactor. These organizational types and their associated characteristics and traits provide guidelines and clues as how organizations should engage in their market sector. This essay attempts to demonstrate that this theory and associated tenants are as relevant today as they were when developed over 30 years ago.
