Goals are critical for a company to be successful in executing its mission and go in the direction of its long term vision. To state simply, goals are critical for effective execution. Any company without goals and objectives will fail to achieve great results, because teams and individual performers will not have any clear direction of where to go. As Yogi Berra said, “If you don’t know where you’re going, you might not get there.”
Joking aside, if your employees don’t have direction, then they are all “flying by the seat of their pants,” and your organization will lack focus – historically, no company was an industry leader (nor even a success) without clear direction and focus; that’s just a fact.
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