It is hard to pin down exactly how many people operate in the gig economy, partly because so many different kinds of work fall under this umbrella. Defined by the BBC1 as “a labor market characterized by the prevalence of short-term contracts or freelance work, as opposed to permanent jobs,” the gig economy includes full-time freelancers, project-based consultants, those who freelance on the side, Uber drivers and other app-based workers, and many others in non-traditional employment situations.
Employers that fail to take notice risk losing top talent to the freelance world.
Many employers see the gig economy as little more than a curiosity — an interesting development, but nothing to worry about. Other employers pay closer attention, but only to figure out how they can leverage gig workers for their gain. Few, if any, employers see the gig economy as a threat.
That’s a mistake. In fact, the gig economy is competing for the exact same talent your organization is.
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