Leaders often say that people are their most valuable resource. If that is the case, why are nearly 70% of all employees in the U.S. disengaged at work? Clearly, the conferences, books, courses, and motivational speakers are insufficient to make a difference. In this HCI Keynote video, Garry O. Ridge, President and Chief Executive Officer of WD-40, provides an “under the hood” view of a culture with 93% engagement and a company that has doubled its revenue in the last decade.

Key insights:

• Define why your organization exists and help your people connect with the values that support that higher purpose.
• Learn the principles of tribal leadership; be a teacher and a learner that invests in people.
• Don’t tolerate leaders that aren’t willing to serve their people.
• Take care of your people, and they’ll do the same for your customers.