Today’s talent teams must be more metrics-driven and tech savvy than ever to meet hiring demands in a super competitive labor market. But it can be a challenge to link the many disparate sources of HR data into a telling story, and it’s easy to get lost in the digital data abyss. This session will take you through the journey of SBA Communications, a fast-growing wireless infrastructure company. learn how it used data to identify areas for improvement and to guide monumental changes including text recruiting. Sean Rego is a self-proclaimed “data-analytics addict” when it comes to recruitment marketing. He has presented at a number of HR industry conferences on recruiting analytics, social sourcing and recruitment marketing.

You will learn:

• Demystifying data to improve processes and drive effective social, digital and SEO, SEM and texting strategies
• Using data-driven approach to reference feedback to drive better quality of hire
• Adopting new technologies to find and reach more candidates