Buyers are more likely to respond well to sellers who behave like leaders, according to research, which means they must adopt the same approaches and practices used by effective business leaders.
There’s a credibility between buyers and sellers that’s supported when sellers follow through with their word, and involve buyers in visions and solutions for a common goal.
Join Deb Calvert, co-author of “Stop Selling, Start Leading,” to learn how sellers can become more effective by acting as leaders and the desirable results that become possible.
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