In today’s market, recruitment marketing is a competitive advantage. It improves the candidate experience by providing relevant information, targeted messaging, and more meaningful engagement. It also improves the recruiter experience by providing a more efficient way to communicate with a broader pool of talent via more personalized messaging and communication. The CRM is the backbone of any recruitment marketing strategy. It enables companies to better attract, nurture and engage talent before they apply. Yet, companies are not always clear how to use the CRM and what to consider when evaluating providers. This presentation will explore the current state of recruitment marketing, the benefits of the CRM, and key recommendations for investing in solutions.