Established in 1863, the International Committee of the Red Cross (ICRC) is an independent, neutral organization ensuring humanitarian protection and assistance for victims of war and armed violence. It takes action in response to emergencies and promotes respect for international humanitarian law and its implementation in national law. Headquartered in Geneva, Switzerland, ICRC employs some 15,500 people in more than 80 countries. The ICRC is funded mainly by voluntary donations from governments and from national Red Cross and Red Crescent Societies.

The complexity of today’s conflicts and the tremendous impact on human lives across the world is making humanitarian work increasingly challenging. In this context and to ensure access to the people its aims to protect, while not outsourcing risk and remaining neutral, ICRC has challenged its traditional approaches and drawn upon two major assets: its strong purpose and its people to rethink its strategies for global people engagement.

In this session you will learn more about how ICRC embarked on this transformational journey and which key levers were activated to reshape its organizational culture and drive global engagement to protect the world’s most vulnerable populations in an increasingly complex and volatile world.

You will learn more about:

• Identifying and leveraging the key drivers that unite a globally dispersed workforce around one organizational purpose
• Rethinking “the us” to drive impact and culture
• Leadership behaviors that make a difference - Managers Matter