The Girl Scouts of the USA had a problem; not only were they competing against organizations with greater resources for incentivizing candidates, they were also experiencing frequent loss of talent and couldn’t get traction. In this HCI Keynote video, Joanne Rencher and Valerie Egan describe how Girl Scouts of the USA unraveled legacy systems and processes to build a new talent acquisition organization from the ground up.

Key insights:

• Manage your message, go back to your roots and find your authentic, intentional story; package it, and know it cold.
• Row in the same direction (it takes less time), and partner with marketing for knowledge building and sharing.
• Teach job prospects what it really means to work at your company, warts and all, and gain powerful future brand ambassadors in the process.