It’s no secret that among candidates and clients, recruiters don’t always have the best reputation or get the most respect. Just do a search in Google for “Recruiters are…” and our professional problem with public perception becomes crystal clear. Among the results Autofill suggests first: “recruiters are dumb.” “Recruiters are lazy.” “Recruiters are scumbags.” The list goes on.

That’s why recruiters who are doing it right need to start thinking not only about building an employer brand, but building their recruiter brand as well.

This session will go over some of the ways recruiters and hiring leaders can stand out from the competition, establish credibility and build meaningful connections and relationships with candidates and clients alike.

Attracting and converting the right talent for the right roles at the right time, all the time, is never easy. But with a strong recruiter brand, hiring doesn’t have to be so hard. You don’t have to be just another recruiter when you can be yourself, instead.

Join us for everything you wish you brand knew to create the “brand you” without having to live with the legacy left by the litany of lazy recruiters who have given our profession a black eye. Recruiters have a bad name. But with a recruiter brand, the only name that matters is yours. Here’s how to make sure that good name gets known.

You will learn:

• What People Really Think About Recruiters: We’ll look at some real life examples of what real candidates and clients think about recruiters in their own words, and deep dive into industry data to understand where these myths and misperceptions are coming from – and what you can do to stand out from the competition.
• How to Build Your Recruiter Brand: We will look at the concept of brand marketing, employer branding and what recruiters need to know to start building their own brands. We will look at some real examples of great recruiter brands and examine voice, tone, style and how to present and package and position your professional (not personal) brand.
• Brand Management: How To Maintain A World Class Recruiter Brand: This session will look at things like internal influence, external referrals, network analysis, engagement and conversion metrics and other ways you can easily tell if your recruiter brand is working and why. We’ll look at how to leverage that brand for business results, professional development and public recognition, along with some actionable insights, tips and tricks real recruiters can really use right away for building their recruiting brand the right way.