Recruiting talent in the hyper competitive heart of the Silicon Valley (as well as around the world) can be daunting. Clearly defining the employer brand and a communications strategy that not only accurately reflects that brand and its promise is not enough. The state of employer branding in the Silicon Valley – and around the world - has upped the ante. It’s no longer just about an EVP and creative (although still critically important), and it’s not just about traditional branding and advertising, it’s about the overall candidate journey; a sustained, consistent set of experiences that delivers an everlasting impression of respect, personalized value, and honesty.

In a David vs Goliath syndrome of recruiting – upstarts vs larger established players - being a Goliath (like VMWare now is) can work against you in the fierce fight for talent. You are competing against the stereotypical upstarts and all of the perceived opportunities that come with it.

This is a journey of taking calculated risks, of being bold. Of daring an organization to put a stake in the ground and to make a statement. This is the VMware employment brand journey, which includes an integrated activation campaign with both candidates and employees.

You will learn:

• It’s about ongoing engagement / advertising alone is not enough.
• It’s about being bold, taking a risk, being authentic in the execution.
• It’s about the importance of the internal engagement as much as external.