Dennis
Watson
Manager of Staffing
TJX Companies, Inc.

Hiring and Retaining Non-exempt Talent: Primark’s Launch Story

High-volume staffing is a challenge for many organizations, but imagine doing it in a new market where your organization has zero brand recognition. In this HCI Keynote video, Dennis Watson, Head of U.S. Talent Acquisition at Primark Stores Limited, describes how this global retail chain used technology and out-of-the-box thinking to rapidly staff its first U.S. locations with 2400 permanent and seasonal employees.

Key insights:

  • Design your employment brand and marketing to find your target audience where they are.
  • Use mobile technology to streamline the recruiting experience and shrink your time to hire.
  • Avoid costly turnover with purposeful onboarding, predictable scheduling, and an energizing work environment for non-exempt employees.