Too often, great cultures feel like magic. What if you knew the science behind the magic—a science so predictive and powerful that you could use it to unlock people’s innate desire to innovate, experiment, and adapt?

Lindsay McGregor and Neel Doshi, authors of the New York Times bestselling book Primed to Perform, will share how you can do just that. They explain the counterintuitive science behind legendary cultures, building on over a century of academic thinking.  While most organizations build cultures based on emotional pressure, economic pressure and inertia, they unlock higher performance when they enable play, purpose, and potential. The authors share how you can measure the strength of a culture, and track its improvement over time. Most importantly, Primed to Perform teaches you how to build great cultures using a purposeful and sustainable approach—whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution.

You will learn:

• How great cultures unlock performance – and how that performance is more nuanced than we think
• How neuroscience teaches us to build a culture that unlocks each person’s play, purpose and potential
• How you can make an immediate difference with your team on Monday, and across an entire organization soon after
• How you can apply the science of total motivation to improve the culture and performance of a team, and create a strategic culture plan for your organization, touching the major systems - from role design to personal development to decision rights - that have a far deeper impact on culture than we realize