In the wake of a major branding shift, CH2M wanted to get the right people into its talent pipelines to better fuel their global growth. In this HCI Keynote video, Amy Albright, Director of Global Recruiting Operations, discusses the transformation to a more authentic employer brand with a storytelling focus, as well as recruitment marketing efforts toward lead generation, relationship building, and hiring for cultural fit.

Key insights:

• Listen to your audience; they want to hear about more than your accomplishments, they also want humor, authenticity, and humility.
• Provide a variety of options for potential candidates to engage with your brand.
• Don’t be overly aggressive with passive candidates; engage them with relevant, personalized content.
• Create a competitive value proposition that is consistent across the board, and own the execution of the talent acquisition portion.