Creative, check. Intuitive candidate experience, always. Click-through rates, through the roof. Solid employer brand, I think so… The market is evolving too quickly to think you have a solid employer brand. Time to take your seat at the table (don’t wait for it!) and prove you have a solid employer brand (or share the plan to get there) with metrics and measurement. And the good news? It’s possible.

Juli-Ann will break it down for you, sharing Fidelity Investment’s employer branding journey from inception to activation, and how it’s being measured. She’ll share how she keeps a pulse on the employer brand’s impact on the business and communicates the value of this work to the leadership team. You’ll walk away with actionable tips; from building a data-driven employer brand with metrics that strategically measures its impact as part of your larger recruitment marketing strategy. So, pull up a chair, your leadership team will thank you.

You will learn:

• How to measure your employment brand from inception to activation.
• What business stakeholders view as success.
• How to measure the employer brands impact on larger recruitment marketing strategy.