Above and Beyond Authenticity in Employment Brand Messaging

Where we work is one of the most important decisions we make in our lives. Katie Williams from Glassdoor shares the top five factors candidates consider when making employment decisions and discusses how to truly connect with applicants.

• Be aware of talent segments and target content to them; this applies cross-departmentally.
• Know that candidates are researching you online; be strategic in how you approach your online presence, including responding to company reviews.
• Authenticity is not enough; take a consultative approach, and make sure your messaging resonates emotionally with potential applicants.

This clip is excerpted from a full-length HCI webcast; see full version here.