Brand Ambassadors and Visual Storytelling

How can you enable storytelling, especially visual storytelling, in your brand ambassadors? In the follow clip, Steve Fogarty of Adidas speaks to a specific brand ambassador program they used, as well as to the power of storytelling for their recruitment efforts.

• Pull employee social posts into your careers site as one way to connect employees with potential hires.
• Break old storytelling paradigms; replace clichés like “diversity” with synonyms such as “originality.”
• Find what makes your culture unique—in the case of Adidas, that includes employee tattoos—and leverage it by producing content surrounding it that will communicate your core values.

This clip is excerpted from a longer HCI keynote highlights reel; see full version here.