Crowdsourcing: a Low-cost, High-impact Social Recruiting Strategy

You don’t need a team of people to engage in content production; that’s what crowdsourcing is for! Dustin Carper shares Groupon’s experience finding great people and great stories.

• Find the people who naturally respond to your content, and reach out to more formally engage them in your social media recruiting efforts.
• When you lack time to develop more involved recruiting content, post a quote from an employee about working at your company.
• Syndicate your content across your organization; consider shopping for an affordable product that permits employees to sign up and share messaging with their followers.

This clip is excerpted from a longer HCI keynote highlights reel; see full version here.