You don’t need a team of people to engage in content production; that’s what crowdsourcing is for! Dustin Carper shares Groupon’s experience finding great people and great stories.
Find the people who naturally respond to your content, and reach out to more formally engage them in your social media recruiting efforts.
When you lack time to develop more involved recruiting content, post a quote from an employee about working at your company.
Syndicate your content across your organization; consider shopping for an affordable product that permits employees to sign up and share messaging with their followers.
This clip is excerpted from a longer HCI keynote highlights reel; see full version here.
