Two Social Recruiting Tactics to Communicate Your Brand

The next asset in this Learning Path elaborates on the points emphasized in some of HCI’s original research. Watch as Lisa Smith-Strother of Ericsson shares several concrete, powerful examples of how to do social right.

• Inject your company’s presence into current events on social media such as Twitter to help generate impressions and clicks.
• Consider a guerilla social media campaign, like Ericsson’s mobile billboard connecting to a Twitter campaign, for a unique approach to communicating your brand message.
• Your social strategy is as good as the message; craft that message for your target audience.

This clip is excerpted from a full-length HCI keynote; see full version here.