Sep 12, 2016
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Video
Two Templates for Drafting Your EVP
Author
Director, Employment Brand, Royal Bank of Canada
You understand the value of an EVP, but what are some practical examples of exactly how to go about formulating one? Included in this excerpt from a webcast by Estela Vazquez Perez of RBC are two useful templates for formulating your Employment Value Proposition.
- Implement a compass to guide your organization; the elements may be there and simply require documentation.
- Once your compass is established, look to the employment brand platform for your marketers and practitioners.
- Align your employment brand platform to your compass for a thorough EVP.
This clip is excerpted from a full-length HCI webcast; see full version here.
Estella2_EB_LP.mp4
Author
Director, Employment Brand, Royal Bank of Canada