Building an Audience for Your eLearning Initiatives

Enterprise learning & development is undergoing a profound and rapid evolution from classroom and other location based to mobile enabled learning solutions and practices. Another way to describe this transformation is that learning and development is moving from a push (classroom) to a pull (self-paced elearning) medium and for a pull medium to be successful the learning and development content has to be informative, relevant, and most of all entertaining and engaging. In this sense a good model to look at in terms of driving engagement with your mobile enabled learning initiatives is that of a radio talk show, which operates under the same requirements when it comes to the content it airs. Looked at from this perspective the biggest challenges for learning and development professionals are …

• Developing a new model of enterprise learning and development that is increasingly reliant on mobile enabled learning modalities, and that is very different from traditional approaches such as classroom based learning.
• How to create or choose content that is designed for mobile enabled learning and that allows you to build and engage your target audience.

In this session you will learn …

• Understand the different requirements for success with mobile enabled learning vs. traditional classroom based learning.
• Lessons from a broadcasting model that can best fit the needs of successful mobile enabled learning.
• Learn practical steps you can take to build and engage the target audience with your mobile enabled learning initiatives.