Branding is a major differentiating factor among companies. Consumers form an emotional attachment to great brands and cannot be swayed by clever marketing and public relations tactics. Successful companies ensure their names become synonymous with the service they provide (Google anything lately?) The employer brand is just as important as the consumer brand and, if leadership can be strategic about their goals, an innovative Employer Brand can provide a long term ROI to HR garnering organic word of mouth results for talent acquisition.
Join Ben Wise, Manager of Recruitment and Research at the Walt Disney Studios, as he discusses the importance of the brand and how branding attracts top performers in the talent economy. Learn the nature of the relationship between the consumer brand and the employer brand and how they can both complement and reinforce each other. He will debate the decision making process that led Disney to adopt solutions necessary to be an industry leader and speak to some of challenges encountered along the way.
