Recruitment Marketing 101: Thinking Like a Marketer to Promote Your Employer Brand

Webcast Highlights:

• How to amplify your company’s message and employer brand across multiple social media channels.
• The value of responding to company reviews, accentuating the positive and authentically answering the negative.
• Ways to market your company to both active and passive job seekers, Millennials and candidates on mobile.

What's strengthening or weakening your employer brand? Job seekers are looking at the opinions of current and former employees posting on social media, internal company wikis and sites like Glassdoor. In fact, studies show 96% of job seekers are likely to read your company reviews before accepting a job offer.

That makes it imperative for community managers, employment brand managers and talent acquisition leaders to curate and leverage those employee perspectives to attract candidates who want to know “what it’s really like to work” at your organization.

Join us for “Recruitment Marketing 101: Thinking Like a Marketer to Promote Your Employer Brand,” where we’ll explore how global healthcare insurance company Cigna upgraded its employer branding and social media marketing strategies to help candidates develop a strong interest in its organization.