Employment Branding: Share Your Authentic Story to Attract Candidates and Retain Employees

Employment branding is now a requirement in the challenging talent acquisition environment. This is partially due to the fact that trends have shifted in favor of candidates, who now have the opportunity to be more selective about their employer. It is also due to the fact that potential candidates have more avenues than ever before to learn about a company and its culture, and will often form an opinion quickly about an employer that can be either positive or negative.